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Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to...
$4.99 $4.99


DESCRIPTIONBuoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped...
$4.99 $4.99
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DESCRIPTIONSleek, simple and unceasingly active, the SMH WormZ mirrors what designed Brian 'B.Lat' Latimer calls that classic Coke-bottle shape. Sculpted for subtle yet unstoppable underwater movement, the SMH WormZ starts...
$5.99 $5.99

Berkley PowerBait® The Champ Swimmer

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass...
$8.99 $8.99

Berkley PowerBait® The Champ Craw

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float...
$7.99 $7.99


Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle...
$5.49 $5.49


An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by...
$14.99 $14.99
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A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving...
$15.99 $15.99

Berkley SquareBull Crankbait

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture...
$8.99 $8.99

Berkley Frittside™ Crankbait

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster...
$10.99 $10.99

Berkley PowerBait® MaxScent The General

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture...
$8.99 $8.99

Berkley PowerBait® PowerStinger

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head...
$9.99 $9.99

Berkley PowerBait® Gilly

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows...
$9.99 $9.99

Berkley Gulp! Alive!® Minnow

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the...
$9.99 $9.99

Storm Wiggle Wart MadFlash Crankbait

No Description
$8.49 $8.49

Storm Original Wiggle Wart® Crankbait

No Description
$6.99 $6.99

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