Best Fujifilm cameras to buy in 2023

The best Fujifilm cameras are some of the best mirrorless and medium format cameras you can buy, period. Famous for their gorgeous image quality straight of camera, their retro-cool looks and their dial-led analogue controls, Fujifilm cameras simply exude the cool factor, and also have the imaging capabilities to back it up. Fujifilm is creating some of the most exciting tools in the world of image-making right now – and here’s how to choose the right one for you.

As mentioned, there are a couple of ranges to choose from in Fujifilm. For most users, it’s likely you’ll be picking one of the fantastic Fujifilm X mirrorless cameras, or potentially an X compact camera like the 100V, all of which have APS-C sensors. They are particularly famous for producing high-quality JPEGs that need little to no editing, in part thanks to Fuji’s excellent ‘Film Simulation’ modes. In fact, the X100 series recently went somewhat viral on TikTok as being the best digital cameras to get a filmic look, causing used prices to shoot up.

Some users may be looking for something more high-end. Fujifilm’s got you covered with its GFX mirrorless medium format cameras, with big sensors and megapixels to spare. They’re much more portable and affordable than conventional digital medium format camera (though still not what you’d call cheap). They use their own lens mount, which Fujifilm calls G-mount.

At AP, our technical team tests and reviews every new Fujifilm camera that comes out, and the scores and opinions from those reviews have been used to construct and order this list. We’ve included cameras from across the range, for all budgets and user levels. Also, once you’ve picked your Fujifilm camera, we have an unmissable guide to the best Fujifilm lenses.

Before we get to the list, let’s quickly run through the key specs to pay attention to when choosing a camera.

How to choose the best Fujifilm camera

When considering a new digital camera, there are a few key points to consider. Broadly speaking, the physical sensor size and resolution determine how well it performs in low light situations (the size) and how much detail it offers in images (the resolution). ISO is a measure of sensitivity: the higher a camera can go here, the more capably it can shoot in low light conditions. You also need to pay attention to a camera’s high-ISO performance, as a high ISO ceiling isn’t much use if the images are too compromised by noise. This is something we explore in our reviews, where we closely analyse a camera’s performance at every ISO setting, so you can always click through to gain a better understanding of an individual model’s abilities

You may also want to consider the camera’s continuous shooting speed and autofocus capabilities, particularly if you’re going to be shooting unpredictable, fast-moving subjects (sports or wildlife, for instance). Newer cameras tend to have more sophisticated autofocus systems. Also, cameras will often have multiple burst shooting speeds, one using the mechanical shutter, the other using the electronic. Electronic shutters are faster, but run the risk of introducing  image distortion, so mechanical shutters are often relied upon in a professional context.

If you’re shooting mostly handheld, in-body image stabilisation (or IBIS) is a useful feature to have, as it ensures the camera can counteract shaky hands no matter what lens is attached. Cameras without IBIS can still use image stabilisation, but only if it’s built into the attached lens.

Check out our guide to DSLR vs mirrorless: which is best for more on the differences between camera types.

Here are the best Fujifilm X-Mount cameras:

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Best Fujifilm camera overall: Fujifilm X-T5 – £1,699 / $1,699

At a glance:

• Mirrorless X-mount camera
• 40.2MP APS-C X-Trans CMOS 5 HR sensor
• ISO 125-12,800 (ISO 64-51,200 extended)
• 15fps continuous shooting (mechanical shutter)

Long-awaited, much-appreciated – the Fujifilm X-T5 is the best Fujifilm camera for photographers, and probably the best camera that Fujifilm has ever made. Earning a full five stars in our review, this fabulous mirrorless cameras gets a considerable resolution bump compared to the X-T4, leaping all the way up to 40MP. What’s more, it also receives the must-have feature of cameras that have come out over the past year – subject-detect autofocus, an AI-powered system that can pick out particular subjects like humans or animals and lock the focus onto them with unerring accuracy.

Cheaper than the X-H2, the X-T5 actually provides remarkable value for money once you dig into what you get. A broad ISO sensitivity range, a comprehensive autofocus system and a bangingly fast burst rate (15fps with the mechanical shutter or 20fps with the electronic shutter and 1.29x crop) – it all adds up to a camera that’s pretty much good at everything. For the same price as an old, under-specced full-frame camera, the Fujifilm X-T5 gives you bags of functionality.

While the X-T5 shoots excellent video, in 6K no less, it isn’t really a video-focused camera, and something like the X-H2 will give video users more bang for their buck. However, it’s a fabulous all-around camera, a fine achievement by Fujifilm, and a compelling argument that full-frame really isn’t everything.

What we like:

• Gorgeous, high-resolution image quality
• Tough and weather-sealed
• Classic analogue-style controls

What we don’t like:

• Not everyone needs 40MP
• Small buffer when shooting full-res RAW

Best for: stills shooters who want to do a bit of everything

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Best Fujifilm for landscapes: Fujifilm X-H2 – £1,899 / $1,999

At a glance:

• Mirrorless X-mount camera
• 40MP APS-C BSI X-Trans sensor
• ISO 125-12,800 (ISO 64-51,200 extended)
• Up to 20fps shooting (with 1.29x crop), 15fps uncropped

The Fujifilm X-H2 is among the highest-resolution X-mount models yet, boasting 40MP for its users to play with. It functions somewhat as a counterpoint to the X-H2S (which we’ll meet below), and whereas that camera is focused on speed, this one prioritises detail. As such, it is an excellent choice for landscape shooters, studio portrait photographers, astrophotographers, and really anyone who wants to capture stunning, high-resolution images of their subject.

This is not to say that the X-H2 is a slow camera – far from it. The camera can burst shoot at up to 20fps with a crop, or 15fps at full resolution, and its fastest shutter speed is a record-setting 1/180,000sec. Just bear in mind that this is an electronic shutter, not a mechanical, so it does run the risk of introducing image artefacts like banding or rolling shutter distortion.

You also get the options of 160MP high-res Multi-Shot mode (though this needs to be assembled in software), and 8K video in ProRes or BlackMagic raw. What’s also worth noting is that the X-H2 actually costs less than its speedster sibling, with a price tag of less than £2K. This makes it a seriously tempting option for landscape enthusiasts.

What we like:

• Superb sensor resolution
• Muscly video spec
• Next-gen autofocus

What we don’t like:

• High-res multi-shot can’t be processed in-camera

Best for: Shooters who prioritise resolution and detail

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Best Fujifilm for beginners and DSLR users: Fujifilm X-S10 – £949 / $999

At a glance:

• Mirrorless X mount camera
• 26.1MP APS-C X-Trans CMOS 4 sensor
• ISO 160-12800 (80-51200 extended)
• 5-axis in-body stabilisation

Best looked on as a junior version of the X-T4, the Fujifilm X-S10 is significantly smaller, lighter and cheaper than its stablemate while offering a very similar level of spec and features.

It’s a little slower when it comes to continuous shooting (8fps as opposed to the X-T4’s 15fps using the mechanical shutter) and can’t capture 4K video at 60fps (a more modest 30fps is available for 4K recording), but it offers a similar level of resolution detail and general performance thanks to its adoption of the same sensor and processor as the X-T4, not to mention in-body stabilisation and a similar autofocus system.

The body isn’t weather-sealed, but its light weight and compact size makes it ideal for travel photography, vlogging and other tasks where portability is key. A great all-rounder, and the perfect entry point to mirrorless cameras.

What we like:

• Lightweight build
• X-T4 performance at a cheaper price

What we don’t like:

• No weather seals
• Burst tops out at 8fps

Best for: DSLR upgraders who don’t want full frame

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Best Fujifilm camera for sports and action: Fujifilm X-H2S – £2,499 / $2,499

At a glance:

• Mirrorless X mount camera
• 26.1MP APS-C stacked BSI CMOS 5 HS sensor
• ISO 160-12800 (80-51200 extended)
• 15fps continuous shooting (mechanical shutter)

Fujifilm’s speedster flagship X-mount camera makes pains to differentiate itself from the company’s other models. Designed to be the premium, ambitious and enthusiast-friendly APS-C model in the range, the Fujifilm X-H2S offers a new stacked version of the 26.1MP sensor seen so often elsewhere as well as 6K video recording at 30fps (and 4K at up to 120fps), 15fps continuous shooting (40fps with electronic shutter) and AI-assisted autofocus able to recognise many subjects by their shape – birds, cars and trains as well as humans and pets. It also supports high-speed CFexpress Type B cards as well as SD, and has the option to add a fan so that overheating doesn’t affect performance, particularly during video capture.

It all adds up to a formidable piece of hardware that should be able to tackle the most demanding photography and video tasks.

What we like:

• Supports CFExpress for speed
• AI-powered autofocus
• Super-fast sensor readout

What we don’t like:

• One of the priciest X-mount cameras

Best for: Premium performance across the board

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Best Fujifilm for travel: Fujifilm X-E4 – £799 / $849

At a glance:

• Mirrorless X mount camera
• 26.1MP APS-C X-Trans CMOS 4 sensor
• ISO 160-12800 (80-51200 extended)
• 8fps continuous shooting (mechanical shutter)

With the same sensor and processor as both the X-T4 and X-S10, the Fujifilm X-E4 has a lot in common with two significantly pricier stablemates. So why is it rated slightly lower than them in this guide?

For starters, the X-E4 doesn’t have the in-body image stabilisation that gives the other two models a valuable measure of added poise when shooting handheld – likely a result of its smaller body lacking the space for the necessary components. The body shape is more akin to a rangefinder camera than the DSLRs that inspire the X-T4 and X-S10, which means handling and controls aren’t quite so intuitive either (you can buy optional grips to make the X-E4 sit more securely in your hands, but the additional cost pushes it into X-S10 territory).

That said, this is a solid performer for both photo and video capture (it can record 4K at up to 30fps) and feels pleasingly petite when combined with a small, lightweight lens; appropriately, it’s available in a bundle with the tiny XF 27mm F2.8 pancake prime.

What we like:

• Pairs well with light lenses
• Stylish rangefinder looks

What we don’t like:

• No stabilisation
• Grip can be awkward

Best for: Inconspicuous street and travel photography

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Best budget Fujifilm camera: Fujifilm X-T30 II – £769 / $899

At a glance:

• Mirrorless X mount camera
• 26.1MP APS-C X-Trans CMOS 4 sensor
• ISO 160-12800 (80-51200 extended)
• 8fps continuous shooting (mechanical shutter)

The replacement for the hugely popular X-T30 and yet another camera in the current range that uses the popular 26.1MP X-Trans 4 sensor and X-Processor 4, the Fujifilm X-T30 II is an entry-level model with a lot to offer for its price.

It lacks in-body image stabilisation, while its tilting screen can’t be flipped to face forward, which detracts from its vlogging and selfie-taking potential, but its autofocus system is fast and accurate and image quality is on a par with models that share the same sensor and processor hardware (like the X-E4, X-T4 and X-S10). Video recording options include 4K at 30fps and 1080p at 60fps.

Where the X-S10 has a PASM mode dial in the style of rival manufacturers, the X-T30 II uses Fujifilm’s signature twin-dial setup, with shutter speed and exposure compensation quickly adjustable via two top-mounted dials.

What we like:

• Speedy, reliable autofocus
• Twin-dial controls

What we don’t like:

• No stabilisation
• Screen can’t face forwards

Best for: Shooters on a strict budget

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Best Fujifilm compact camera: Fujifilm X100V – £1,299 / $1,399

At a glance:

• Premium compact camera
• 26.1MP APS-C X-Trans CMOS 4 sensor
• 23mm F2 lens, 35mm equivalent: 35mm
• 11fps continuous shooting (mechanical shutter)

Offering the specifications of a mirrorless camera in a fixed lens compact design, the Fujifilm X100V sports the same 26.1MP APS-C sensor and X-Processor 4 as many of its interchangeable lens stablemates. You can’t remove its 23mm lens but with a fast F2 aperture and excellent optics, it’s a fantastic performer in almost all situations (and you can use Fujifilm’s optional 0.8x and 1.4x conversion lenses to change the focal length to 28mm and 50mm equivalent respectively).

With an 11fps continuous shooting speed (30fps with electronic shutter) it’s quicker than most of Fujifilm’s other APS-C cameras, and autofocus is swift and accurate to boot; combined with its inconspicuous size (it can fit in a jacket pocket) and easy handling, these traits make it ideal for street photography. It can be equipped with a weather resistant kit too, making it suitable for outdoor snapping all year round. It’s easy to see why this made it into our list of the best compact cameras.

What we like:

• Immensely fun to shoot with
• Sharp fixed lens
• Teleconverters available

What we don’t like:

• Pricy for a compact

Best for: Uncomplicated travel and street photography

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Best Fujifilm camera with a viewfinder: Fujifilm X-Pro3 – £1,699 / £1,999

At a glance:

• Mirrorless X mount camera
• 26.1MP APS-C X-Trans CMOS 4 sensor
• ISO 160-12800 (80-51200 extended)
• 11fps continuous shooting (mechanical shutter)

With so many cookie cutter cameras in the mirrorless marketplace, there’s certainly room for oddities like the Fujifilm X-Pro3. Rather than a traditional rear screen, the latest edition of the rangefinder-esque X-Pro line has a tiny, low-power 1.28in sub-monitor showing vital shooting info like shutter speed, aperture, ISO and so on. Fold this down on the bottom-mounted hinge and you’ll see a standard 3in LCD touchscreen on the sub-monitor’s reverse. It’s Fujifilm’s way of encouraging use of the viewfinder for photography, which sounds admirable but adds frustration to the process when you just want to view or change settings from the main or quick menus (the sub-monitor doesn’t let you do this).

If you can live with the quirks, the X-Pro3 is a great performer that forces you to address photography in a different way to other Fujifilm cameras. It won’t appeal to everyone, however.

What we like:

• Clever, unique shooting experience
• Superb image quality

What we don’t like:

• Design introduces some operational awkwardness

Best for: Purists with a penchant for eccentricity

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Best cheap all-round Fujifilm: Fujifilm X-T4 – £1,349 / $1,549

At a glance:

• Mirrorless X-mount camera
• 26.1MP APS-C X-Trans CMOS 4 sensor
• ISO 160-12800 (ISO 80-51200 extended)
• 15fps continuous shooting (mechanical shutter)

At the time of its release the Fujifilm X-T4 may have been the best mirrorless APS-C camera ever made. Building on previous X-T models by adding effective 5-axis in-body image stabilisation (without significantly increasing bulk) and a highly manoeuvrable side-hinged vari-angle touchscreen, it’s a fantastically flexible camera that can confidently step up to any photo or video task.

With rapid continuous shooting, fast and accurate Face/Eye autofocus and powerful processing, it’s a dab hand when it comes to demanding action or wildlife photography, while its sensor resolves excellent levels of detail and handles noise remarkably well.

Videographers will appreciate its ability to shoot 4K at up to 60fps (although they may find the lack of a headphone socket for monitoring audio levels disappointing – this can be resolved using a USB-C to 3.5mm adapter).

Now that the X-T5 has arrived, the X-T4 can be picked up for a decent discount on its launch price. And let’s not split hairs – this is still an excellent camera for basically anyone, especially those who don’t like the idea of cards and drives filling up with 40MP files.

What we like:

• Effective stabilisation
• Good at everything
• Rapid, accurate focusing

What we don’t like:

• No headphone socket

Best for: All-round photo and video shooting

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Find a great X-Mount lens in our guide to the Best Fujifilm X-Mount lenses!

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Best Medium Format Fujifilm Cameras

Best value Fujifilm medium format camera: Fujifilm GFX50S II – £3,549 / $3,999

At a glance:

• Mirrorless G mount camera
• 51.4MP medium format Bayer array sensor
• ISO 50-102,400 (extended)
• 5-axis in-body image stabilisation

Medium format digital photography was once the preserve of the well-heeled, but the Fujifilm GFX50S II makes it more accessible than ever. With its (relatively) affordable price and compact size (it’s similar in bulk to a full-frame DSLR), it’s significantly easier to own and use than the bulky and expensive alternatives from the likes of Hasselblad and Leica.

It’s Fujifilm’s cheapest medium format model too, and consequently falls behind its pricier brethren when it comes to autofocus capabilities, video options and continuous shooting speed. Pair it with a high-quality lens and start taking photos, however, and these niggles feel less weighty. The rich colours, fine detail and wide dynamic range on show are a revelation compared to APS-C and full-frame, and the fact you can achieve them when shooting handheld with such a small body is a huge accessibility advantage.

What we like:

• Cheapest GFX model
• Rich, detail-filled images

What we don’t like:

• Slower than other GFX cameras

Best for: Landscape and fine art photography

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Best high-resolution medium format: Fujifilm GFX100S – £5,499 / $5,999

At a glance:

• Mirrorless G mount camera
• 102MP medium format Bayer array sensor
• ISO 50-102,400 (extended)
• 5fps continuous shooting (mechanical shutter)

Another medium format camera in a surprisingly compact and easy-to-handle body, the Fujifilm GFX100S is more expensive than the GFX50S II but ups the pixel count of its huge sensor to a whopping 102MP.

The image quality on offer here is nothing short of astonishing, with vast amounts of detail and dynamic range achievable (even when shooting handheld in less than perfect lighting conditions, thanks to the in-body image stabilisation). It can also record 4K video at 30fps, which puts it above the GFX50S II (which can only manage 1080p recording, despite the 51MP sensor).

The GFX50S II’s affordability means it’s still a better entry-point to larger format photography, but if detail is a priority for you then the GFX100 is definitely worth the extra outlay.

What we like:

• Gorgeous, astonishing image quality
• 4K video
• Effective stabilisation

What we don’t like:

• Price inevitably a barrier

Best for: Enthusiast photographers who need the most detail possible

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Fujifilm GFX100 – £9,999 / $9,999

At a glance:

• Mirrorless G mount camera
• 102MP medium format CMOS sensor
• ISO 100-12800 (50-102400 extended)
• 5fps continuous shooting

At its launch in 2019, the Fujifilm GFX100 was arguably the most practical medium format digital camera on the market. Things have changed a lot in this niche market sector since then, almost solely due to Fujifilm’s newer medium format models like the GFX50S II and GFX100S. Smaller, cheaper and more user-friendly, they are much more sensible and accessible choices for anyone boarding the medium format train.

That said, the GFX100’s exceptional detail and dynamic range make it an appealing camera, and its ability to hold two batteries at once gives it enough juice to take around 800 shots before recharging or replacement is needed (the GFX100S’s single battery is good for around 460 shots). Also, the GFX100 has an integrated vertical handgrip that may appeal to some users (especially as the GFX100S doesn’t offer an equivalent option), even if it adds a lot of extra bulk to the camera.

What we like:

• Amazing detail and dynamic range
• Integrated vertical handgrip
• Can hold two batteries at once

What we don’t like:

• Very, very pricey

Best for: Marathon medium format shooting sessions

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Now you’ve found a great Fujifilm camera, have a look at more of our buying guides, and latest reviews.

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